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SQL Server Activity Monitor: A Practical Guide for 2026
It is 2am, a report is timing out, and the first thing most DBAs do is right-click the instance in SSMS and open Activity Monitor. It is the tool everyone starts with, and for a live “what is...
View ArticleThe Tech Debt Tax: Why Your “Quick Fixes” Cost More Than Your Cloud Bill
Technical debt isn’t a bug—it’s a FinOps feature in 2026. Time to treat it as strategic sabotage. Nobody wakes up and decides to build a slow, expensive system. I mean that. In twenty-plus years of...
View ArticleAre SQL Server and MySQL Being Benched?
Some data professionals feel like they’ve been moved to the sidelines. The tech spotlight today is fixed on platforms like Snowflake, Databricks, and Microsoft Fabric. These platforms dominate...
View ArticleHyperscalers Are Costing You Millions (And They Know It)
In the race to the cloud, we’ve built an ecosystem of abundance—vast data centers, endless scalability, and a buffet of virtual machine (VM) offerings from the big three hyperscalers: AWS, Azure, and...
View ArticleDatabase Capacity Planning in 2026: Measure First
Capacity planning used to be a forecasting exercise. Database teams would estimate growth, add a safety buffer, and hope the environment could absorb whatever came next. That approach worked when...
View ArticleEnding the Era of Abundance: Why Databases Are Ground Zero for FinOps...
Written by: Ben DeBow | Founder and CEO of Fortified | Author of End of Abundance in Tech As the author of End of Abundance in Tech: How IT Leaders Can Find Efficiencies to Drive Business Value, I’ve...
View ArticleFortified Completes SOC 2 Type II Audit
Strengthening trust for customers running critical data workloads with an independent audit validating security, availability, and confidentiality controls over time. Charlotte, North Carolina —...
View ArticleHow DBAs Prove Their Value at Work in 2026
For decades, the value of a DBA was defined by reliability. Keep systems running. Fix performance problems. Prevent outages. That foundation still matters, but in 2026, it is no longer what...
View ArticleThe FinOps Tipping Point: 10 Predictions That Will Define 2026
FinOps is at an inflection point. What started as cloud cost management is evolving into something bigger. It’s now a discipline that connects code to cost, sustainability to spend, and technology...
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Top SolarWinds Alternatives for SQL Server Monitoring in 2026
SolarWinds has been a staple in the database monitoring world for years, but over the past 12–18 months, many teams have been caught off guard by significant price increases, multi-year renewal...
View ArticleFortified WISdom Now Available in the Microsoft Marketplace
For Release 9 am EST.Monday, November 4, 2025 Charlotte, NC – MONTH DAY, 2025 – Fortified today announced the availability of WISdom, its database intelligence platform, in the Microsoft Marketplace,...
View ArticleWhy B2B Software Licensing Is Broken for MSPs
And How We’re Fixing It. Running a Managed Service Provider (MSP) business means balancing constant client demands against tight margins. Your people are your biggest cost, your revenue ebbs and...
View ArticleApplication Teams: Speak Money and Everyone Listens
Every technical decision is a business decision in disguise. Developers and application teams make choices every day that shape the direction, efficiency, and ultimately the profitability of their...
View ArticleFinOps Needs a Database Mindset
For years, FinOps teams have brought much-needed financial accountability to the cloud. They’ve set up tagging strategies, tracked cloud spend, and analyzed usage across business units. But as the...
View ArticleWhy DBAs Should Own FinOps for Data
For years, database teams have quietly kept the business running behind the scenes. You’ve optimized queries, fixed indexes, survived audits, supported legacy applications, and patched critical...
View ArticleTop 5 FinOps Capabilities DBAs Can Start Today
Cloud cost management is no longer just a finance problem—it’s an engineering challenge that requires collaboration between technical teams and finance leaders. This is where FinOps comes in. The...
View ArticleWhy DBAs Must Have a Seat at the FinOps Table
FinOps is transforming how organizations manage cloud costs, ensuring financial accountability while maintaining the agility and innovation that cloud infrastructure enables. As companies mature their...
View ArticleCost Transparency in Databases: What We’re Hearing from the Frontlines
Last week we sat down with a group of database and FinOps for Data professionals from across industries to talk about a subject that’s rapidly moving from theory to boardroom priority: cost...
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When Slow Code Costs More Than Just Time
The $15,000 Query A simple reporting query pulls data from multiple tables. No proper indexing. Runs 5 times per hour, takes 120 seconds each time, consumes 4 vCores during execution. The optimized...
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AI Is Filtering You Out—Here’s How DBAs Are Getting Hired Anyway
The database job market is shifting—fast. AI is reshaping how companies hire, traditional roles are blending into new disciplines, and the “post and pray” job hunt strategy is no longer effective. In...
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